How did a hip-hop dancer in Seoul become a globally ranked Top 12, award-winning art director in New York?
I have to admit that I had to compete against many talented people in every career I endeavor. But picturing myself giving up seemed much more intolerable and discouraging than facing them. So I put my work into it and within just three months, I've won Andys, Clios, and One Show pencils as an art director. If given the chance, I would like to tell you all about it. Recognition
Silver x 2
21GRAMS - Real Building Blocks
2025 ADDY Awards
Bronze x 3
Dove - Radical Beauty
Lego - Pieces of Memories from the North
Silver x 1
Dove - Radical Beauty
Gold x 2
Fanta - Orange Blood
Fanta - Refresh Label
2024 ONE SHOW
Finalist x 3
Fanta - Orange Blood
Fanta - Refresh Label
Lego - Pieces of Memories from the North
Gold x 1
Lego - Pieces of Memories from the North
2024 ANDY Awards
Gold x 1
Lego - Pieces of Memories from the North
2024 ADDY Awards
Silver x 3
Lego - Pieces of Memories from the North
Shortlist x 2
Lego - Pieces of Memories from the North
2024 CLIO Awards
Pencil x 2
Coca Cola - Billboard Seats
21GRAMS - Real Building Blocks
2024 D&AD New Blood
Finalist x 6
Dove - Radical Beauty
21GRAMS - Real Building Blocks
2024 NEW YORK FESTIVAL
Assistant Manager ㅣ Marketer & Strategist & Art Director
Experience
@ WINGSTOP (Seoul, Korea)
Assistant Manager ㅣ Account Executive & Strategist
@ SPG&FLWR (Seoul, Korea)
Client : Pringles, Kellogg, Wingstop, Binggrae, Zinus, Hanssem
August 2024 - August 2025
• Planned the brand strategy and present the proposal for competitive bidding
• Operated global brand annual campaigns
• Executed a wide range of brand campaigns from ATL to BTL
• Led flexible communication with global clients
Assistant Manager ㅣ Account Executive & Strategist
@ CREATIP (Seoul, Korea)
June 2023 - January 2024
Client : Hurom, IHG International Group, Mediheal, Himpel, Diawa ∙∙∙
• Worked with clients in a variety of industries
• Led project presentations in front of clients
• Directed projects to ensure smooth execution from idea to execution
• Conceptualized big ideas for clients
Head of Marketing ㅣStrategist & Marketer
@ LAWFIRM JUDGEMIND (Seoul, Korea)
April 2023 - June 2023
• Led full brand foundation and initial setup from concept to execution
• Established brand strategy, positioning, and future branding direction
• Managed and led the marketing team
Senior Staff ㅣ Account Executive & Strategist
@ EUM CREATIVE (Seoul, Korea)
February 2021 - April 2023
Client : Plastic Surgery, Fashion, Cosmetic Brands in Korea
• Led team project for presentation
• Conceptualized unrivaled strength of clients
• Directed marketing for In-house Fashion Brand
Education
Kookmin University
@ International Business
• President of student association group for ~50 International Business students
Sookmyung Girls’ High School
• President of student association group for ~50 International Business students
September 2025 - Present
• Led annual brand and campaign strategy planning
• Managed in-house brand marketing and overall brand consistency
• Art-directed and designed campaign concepts and visual identity
• Owned full campaign lifecycle from planning to execution and operations